Here at Infinite we love the outdoors and were tired of having to haul our coolers around. So, we renovated the cooler industry and made the most versatile cooler on the planet. We were not kidding when we said this cooler can conquer every terrain with ease. Now we want to share this amazing product with you. We are all about making nature more enjoyable for everyone. The world is beautiful, go out there and enjoy it with us!